Sapporo 2038

PROJECT SUMMARY

Designing the identity for an Olympic event is no simple task and requires many stages of research and planning. Sapporo is a worthy candidate for hosting a future Winter Olympic event, and this concept attempts to communicate the values of the culture. Because the goal was to tell the story of the region and its culture through branding, research played a huge part in doing that successfully. Through many stages of sketching, experimentation, and many revisions, a logo was constructed and upon that the identity could be born.