Chic
Chic is a fictitious app that serves one purpose — to be the best online resale marketplace for trendy clothing and apparel. The concept showcases a bright color scheme and minimalistic logotype. The contrast between geometric and rounded letters serves as visual aid to showcase the variety of clothes you would be able to shop for or sell on the app. The brand aims to align with the company’s commitment to sustainability.
Industry
E-Commerce
Fashion
Services
Brand Identity
Motion Design
Brand Strategy
UX/UI
The Chic logo balances contrast and cohesion—merging square and rounded letterforms to reflect the diverse styles available on the platform. This geometric interplay creates a modern yet inviting identity, aligning with the brand’s vibrant and sustainable vision. To bring the branding to life, I designed a sleek logo animation that emphasizes the dynamic contrast of shapes while maintaining a smooth, fashion-forward aesthetic.
he wireframes for Chic were meticulously crafted to ensure a seamless and intuitive user flow. Every screen was designed with clarity and efficiency in mind, guiding users effortlessly from browsing to purchasing or listing their own items. By prioritizing accessibility and ease of navigation, the prototype establishes a smooth shopping experience that reflects the brand’s modern and user-friendly identity.
Building on the wireframes, the digital mockups bring Chic’s vision to life with a bold color palette, clean typography, and a sleek user interface. Every element was carefully refined to maintain a balance between aesthetics and usability, ensuring a visually engaging experience without compromising functionality. The result is a polished, fashion-forward app that makes transactions effortless.
The final prototype showcases Chic’s fully realized user experience, seamlessly connecting every stage of the journey—from discovery to checkout. Every interaction was thoughtfully designed to ensure smooth navigation, intuitive usability, and a visually engaging shopping experience. This polished prototype reflects the careful planning and design decisions made throughout the process, bringing the brand’s vision to life.