Chic

PROJECT SUMMARY

Chic is a fictitious app that serves one purpose — to be the best online resale marketplace for clothing and apparel. The concept showcases a bright color scheme and minimalistic logotype. The contrast between geometric and rounded letters serves as visual aid to showcase the variety of clothes you would be able to shop for or sell on the app. The brand emphasis sustainability through its marketing, through making use of reselling clothes. A digital prototype was the end result of this project, and represents a working application on a smartphone device.