Market Basket

PROJECT SUMMARY

DeMoulas Super Markets, known as Market Basket, is a supermarket chain local to New England residents. They provide local communities with high-quality, affordable products, as well as career opportunities. As it stands, their current branding leaves a lot to be desired. The outdated look, and lack of flexibility severely limits the success of the brand. This is where I propose an updated solution, one that is bold, timeless, and reliable. The biggest factor was keeping the company’s core values in mind when designing the new look. The typography, iconography, colors, and textures were all extremely important to the overall success of the implementation and together produced a new, innovative look.

FIELDS

Creative Direction

Visual Identity

Print

Environmental