Leaf & Dew
Industry
Beauty
Skincare
Services
Brand Identity
Product Design
Brand Strategy
Leaf & Dew is a clean skincare brand that embodies the purity of nature. The project focused on creating a cohesive brand identity, from designing a strong logo and color palette to product packaging design, social media content, and more. With an emphasis on minimalist aesthetics and inspiration from nature, the brand communicates trust, hydration, and gentle care.
The development of Leaf & Dew’s logo and color palette laid the foundation for a cohesive visual identity. The logotype and mark serve as the brand’s primary identifiers, with the leaf symbol reinforcing its commitment to sustainability and clean ingredients. Paired with a nature-inspired color palette, the logo embodies the brand’s dedication to quality and simplicity.
Elegant packaging and product design, displayed through thoughtfully crafted product photos, bring Leaf & Dew’s vision to life. By integrating organic elements, the visuals emphasize the brand’s dedication to sustainability and its harmonious relationship with the natural world. These compositions align the products with the elegance of nature while appealing to eco-conscious consumers.
Building Leaf & Dew’s social media presence from the ground up was essential to establish the brand’s voice and connect with its audience. Through a balance of minimalistic design and interactive content, the social media strategy aims to generates engagement and build a loyal community within Leaf & Dew’s audience.
