spotify run

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Run combines Spotify’s powerful Taste Profile algorithms with the popular fitness tracking and social media app Strava, to generate playlists that match a user’s specified running pace and distance. This fusion helps runners meet their goals, train more efficiently, and discover new music along the way.

Hearing how runners use music to improve their performance inspired the concept. However, an interview revealed a significant drawback: there is currently no easy way to generate a customized playlist tailored to an individual’s stride length and pace in real time.

Spotify seemed like the perfect choice. Thorough research into Spotify’s existing policies and practices for suggesting songs to its users, made it clear they were on-top when it comes to discoverability algorithms within the music scene. This research helped develop a strategy on how to incorporate curated music to a runner’s ear.