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Spotify Run
Meet your running goals
Product DesignUI/UXBrand Strategy
Spotify Run
Meet your running goals
Product DesignUI/UXBrand Strategy
PROJECT THESIS

How do I create a product that integrates with Spotify, which helps runners meet their goals and build communities?

MORE ABOUT THE PROJECT
CONTEXT

Run combines Spotify’s powerful Taste Profile algorithms with the popular fitness tracking and social media app Strava, to generate playlists that match a user’s specified running pace and distance. This fusion helps runners meet their goals, train more efficiently, and discover new music along the way.

CHALLENGE

Hearing how runners use music to improve their performance inspired the concept. However, an interview revealed a significant drawback: there is currently no easy way to generate a customized playlist tailored to an individual’s stride length and pace in real time.

SOLUTION

Spotify seemed like the perfect choice. Thorough research into Spotify’s existing policies and practices for suggesting songs to its users, made it clear they were on-top when it comes to discoverability algorithms within the music scene. This research helped develop a strategy on how to incorporate curated music to a runner’s ear.

CONTEXT
CHALLENGE
SOLUTION

Run combines Spotify’s powerful Taste Profile algorithms with the popular fitness tracking and social media app Strava, to generate playlists that match a user’s specified running pace and distance. This fusion helps runners meet their goals, train more efficiently, and discover new music along the way.

Hearing how runners use music to improve their performance inspired the concept. However, an interview revealed a significant drawback: there is currently no easy way to generate a customized playlist tailored to an individual’s stride length and pace in real time.

Spotify seemed like the perfect choice. Thorough research into Spotify’s existing policies and practices for suggesting songs to its users, made it clear they were on-top when it comes to discoverability algorithms within the music scene. This research helped develop a strategy on how to incorporate curated music to a runner’s ear.

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