mye

services

visual identity

product design

brand strategy

industry

beauty

skincare

This project saw my class create a survey in an effort to get as many responses as possible. In total, we got just over 500. The questions ranged from straightforward demographic questions to how much money is in the person’s bank account.

I designed some business cards to hand out to people with a QR code on them, encouraging them to fill out the form, and I started to hand them out everywhere. I began to navigate through this immense amount of data in search of interesting patterns, and eventually found something. How come, among the over 500 people surveyed, the people who come from divorced families have a more optimistic outlook about their future and career? 

I framed this project around that idea and created some figurative characters to help try to connect with people about such a difficult topic. Paul and Paula work as complete opposites of one another, and each has their own personality despite being fictional. Through a scrollytelling website prototype, I told the story of how our lead protagonist, Paul, was able to turn his life around in college, despite coming from a difficult background. This is meant to inspire others, and by experiencing this website, hopefully, do some of the things mentioned.

There was also a physical installation in one of my classes’ classrooms, where I set up a computer to allow people to come and play a Buzzfeed-style quiz to determine whether they are more similar to Paul or to Paula. I collected all of the results of that experiment to see how many people were seen to be Paulas, and how many were Pauls.