fenway fifteen

services

visual identity

product design

brand strategy

industry

food

Fenway Fifteen reimagines dining through chance, offering an ever-changing rotation of authentic, globally inspired plates at a single price.

Fenway fifteen is a place where discovery replaces decision, and satisfaction comes from the experience as much as the meal. Guests draw their meal from a deck, allowing them to take risks and embrace opportunity and exploration. There, dining is more than just a good meal, it’s an opportunity to have fun, start conversations, and embrace the unexpected.

They target their brand for adults between the ages of 21 and 40 who are looking for a new and fun experience to take a partner on a first date, hang out with friends, or join coworkers for a company celebration. The brand should come across as Authentic, Community-Driven, Cultural, Eclectic, Exciting, Experimental, Spicy, Stochastic, and Welcoming.